4 Effective Marketing Strategies

Making an effective marketing message is a skill that needs to be learned and mastered. Here are four ways of being able to master this skill: provide comprehension; make a connection; establish credibility; and, develop contagiousness.

Many times you wondered how is it possible for other speakers or writers to catch the attention of their listeners or their readers for that matter. When you are marketing a product or service, you would absolutely want to have the same capacity of drawing people's concentration on your words to make a sale or close a deal. How to do it effectively is the big question. Here are ways you can follow to be able to improve and become a proficient marketing communications writer:

Provide comprehension

Your primary goal in writing a marketing message is to be able to provide the listening or reading public to fully comprehend your point. One way of finding out that they are able to understand you is when they are able to play back or reiterate what you said. You can ensure proper comprehension from your audience by making sure that your message is clear as well as sharp. Another tip is to keep your message simple. Don't go for words and phrases that are too deep that they sometimes confuse your readers or listeners.

Make a connection

You need to make a connection. Making a connection would not only mean being able to send your message across. Rather is it being able to impart your message with the ability to give meaning and significance of this message to your audience. Your message should be able to trigger emotional responses like anger, happiness, excitement, etc. It is a necessity to bring out the spark of interest in every audience that will drive them to action.

Establish credibility

Credibility is a very critical aspect both in communicating and marketing. You may be able to provide comprehension and even make a connection, yet, your audience may simply turn away from your message soon. This is because they don't find certain things credible. Credibility springs from your capacity to make your listeners or readers believe in what you said or in what you wrote. Making them believe your marketing message would depend on these three issues: who is saying or writing the message, what is the message, and how the message was conveyed.

Develop contagiousness

Contagiousness is a very important thing. When making a marketing message, aim for contagiousness. Don't just aim for understanding and connection from your audience. Instead, aim of spreading and echoing your message. Allow your audience to repeat, spread, reenact your words.

Applying these 4C's of communication every time you make a marketing message will eventually make you a good marketing communications writer.

Advertising: How To Manage The Cost

Before we move deeper into the topic, let’s understand what advertising really is. Advertising can be referred to as the process that communicates to the market the products and services that are offered by businesses. Without proper advertising, consumers wouldn’t know about the products and services offered and for that reason sales would be relatively lower. However, advertising is also an area that needs to be carefully monitored. Let’s discuss the reasons for that a bit more.

When we look at the market place, it is clear that there is a wide variety of advertising methods available. Television commercials and radio commercials can be seen as some of the most popular ones among large organizations. However, these methods, especially television commercials, are very expensive.

Therefore, for a person who runs a home business, these methods may not be suitable. Spending money on advertising without a proper plan could easily cause you to run out of cash in a very short period of time. For this reason, inexpensive ways to advertise your home business must be selected.

If the business is small in nature and only concentrates on a small segment of the market, then advertisements in local newspapers can be seen as a very good choice. Other than this, magazines might also be a very good place to put up your advertisements. For example, if you are a facialist and if you are running a home based business, then advertising your business in a beauty magazine would be cheaper and it would also manage to attract the attention of those who are really interested in that particular area.

Once you begin the advertising process, some other measures can also be taken to make sure that the right amounts of funds are available for advertising. This can be looked at as budgeting. A proper budget will help to forecast your expenses and income. Then depending on the surplus and the deficit of cash that the budget reflects, a proper decision on the amount that can be spent on advertisements can be identified. Proper identification would help you to spend a reasonable amount on advertising and therefore, you will also be able to retain the required money to meet other business expenses. However, if you are planning on introducing a new product, then a higher degree of attention will have to be given to advertising, despite the cost. Obtaining additional finance from the market can be seen as one option in a situation like this.

With the above information, it should be clear for any reader that spending too little or spending too much on advertising are factors that could easily disrupt the competence of a business in the market place. Therefore, using effective advertising methods and careful spending and planning is always required. However, if you concentrate on the above factors, then you should be able to get a clear idea on how you should manage your expenses on advertising.

------------------------------------------------------------


Bizymoms.com has been helping moms work from home for over 10 years. Visit today to enjoy great business ideas, free resources including live chats, interactive message boards, informative articles, and of course help and advice from the Bizymoms’ Home Business Support Team. Visit our Upick Advertising Department for options and specials to fit any advertising budget! http://www.bizymoms.com/U-Pick/index.html


*printed with permission from BizyMoms